Russia Online Travel Market Overview, 2028

Russia has a rapidly growing internet user base, with a significant portion of the population having access to the web. This high level of internet penetration has fueled the growth of online travel. Online travel platforms in Russia cater to both domestic and international travel. Russians use these platforms to plan vacations within the country as well as trips abroad. Popular domestic travel destinations in Russia include Moscow, St. Petersburg, the Golden Ring cities, and various natural attractions like Lake Baikal and the Caucasus Mountains. Internationally, destinations in Europe, Asia, and North America are sought after by Russian travelers. OTAs like Booking.com, Aviasales, and Tutu.ru are widely used in Russia. These platforms offer a range of services, including flight bookings, hotel reservations, car rentals, and more. Traveler reviews and ratings play a significant role in the decision-making process. Russian travelers often rely on peer reviews and recommendations when choosing accommodations, restaurants, and activities. Mobile booking is on the rise in Russia, with travelers using smartphones and mobile apps for on-the-go bookings and travel management. Russians have specific payment preferences, with many opting for cash payments, even for online bookings. Online travel platforms accommodate these preferences by offering various payment options, including cash payments at specific locations. The Russian government actively promotes domestic tourism, especially in regions outside of Moscow and St. Petersburg. Online travel agencies participate in these efforts by featuring lesser-known destinations and special offers. Online travel platforms frequently offer promotions, discounts, and package deals to attract travelers. Special promotions during holidays and peak travel seasons are common. Russia has heritage railways that offer scenic journeys through picturesque landscapes. Online platforms promote these unique travel experiences, appealing to nostalgia seekers. Russia hosts a variety of local festivals and events throughout the year, celebrating traditions, music, and arts. Online platforms provide information on these cultural celebrations.

According to the research report "Russia Online Travel Market Overview, 2028," published by Bonafide Research, the Russia Online Travel market is anticipated to grow at 6.85% CAGR from 2023 to 2028. Russians are showing an increasing interest in sustainable and responsible travel. They seek eco-friendly accommodations, support local communities, and prioritize environmentally responsible travel choices. Adventure tourism is gaining popularity in Russia. Travelers are seeking thrilling experiences such as trekking, skiing, snowboarding, and extreme sports in various domestic and international destinations. Wellness tourism is on the rise in Russia. Travelers are looking for spa retreats, holistic wellness programs, and destinations that offer relaxation and rejuvenation. Mobile booking is becoming the preferred method of making travel arrangements among Russians. Online travel platforms are optimizing their mobile apps and websites to enhance the user experience for mobile users. All-inclusive package tours that bundle flights, accommodations, and activities are gaining traction, especially for international travel. These packages offer convenience and cost savings. Russia is becoming a medical tourism destination, attracting travelers seeking medical treatments and procedures. Online platforms are promoting medical facilities and services. AI-powered chatbots and virtual assistants are being integrated into online travel platforms to provide instant customer support, answer common queries, and assist with bookings 24/7. Some online travel platforms are assisting pet owners with the necessary documentation and information for traveling with their pets internationally, including vaccination records and quarantine requirements. Online travel platforms are partnering with eco-tour operators to offer sustainable and eco-friendly tours and activities, including wildlife conservation experiences and nature excursions.

Based on Service, the market is divided into transportation, travel accommodation, vacation packages and others (Travel Insurance, Visas and passport services, Currency Exchange Services, Travel spa and wellness services, Travel gear and gadgets, etc.).The transportation segment is expected to have the highest market share in the Russian online travel market due to the factors mentioned above. The market is expected to continue to grow in the coming years, driven by the increasing popularity of domestic travel, the availability of low-cost carriers, and the development of new transportation technologies. In addition, based on device, the market is divided into Laptop/Desktop Devices and Mobile Devices. In Russia, there is a culture of using desktop and laptop computers for various online activities, including travel planning and booking. Unlike some countries where mobile devices dominate, Russians often prefer larger screens and full keyboard access when making important decisions, such as travel bookings. Desktop and laptop devices facilitate multi-tab browsing, allowing users to compare prices, read reviews, and explore multiple travel options simultaneously. This capability is valuable for travelers who want to make well-informed decisions. In addition, many travelers in Russia prefer to book directly with travel suppliers, such as airlines, hotels, and car rental companies. This allows them to access special deals, loyalty programs, and exclusive offers that may not be available through third-party online travel agencies (OTAs). Russian travelers often have a high level of trust in well-established travel brands. They feel more confident booking directly with recognized airlines and hotel chains, believing it offers a more reliable and secure booking experience. Airlines and hotel chains in Russia often have loyalty programs that reward frequent travelers with points, miles, and exclusive benefits. These programs incentivize travelers to book directly with the supplier to maximize their rewards.

Considered in this report:
• Geography: Russia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:
• Russia Online Travel market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation



By Service Type
• Transportation
• Travel Accommodation
• Vacation Packages
• Others (Travel Insurance, Visas and passport services, Currency Exchange Services, Travel spa and wellness services, Travel gear and gadgets, etc.)

By Device
• Laptop/Desktop Devices
• Mobile Devices

By Mode of Booking
• Online Travel Agencies (OTAs)
• Direct Travel Suppliers

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Online Travel industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.