South Korea Fruit and Vegetable Juice Market Overview, 2028

ABC juice, comprised of apples, beetroots, and carrots, is a popular fruit and vegetable drink in South Korea these days. It contains vitamins that are popular for skin health, whitening, and detoxifying properties, and it is manufactured as a processing product that is disseminated in the market. Pulmuone Foods is one of the most popular brands of ABC juice and is popular among health-conscious consumers because it can be enjoyed anytime, anywhere, without the need to prep raw ingredients, as apples, beetroots, and carrots are ground as is without adding purified water or sugar, and a non-heating sterilisation method was used to minimise nutritional loss of raw ingredients. Recently, Pulmuone Foods also released ‘I’m Real FROZEN ABC,’ which is a quick-frozen juice extract to stay cool on a hot summer day. It is convenient as it can be simply defrosted it whenever you need. Fruit and vegetable juices are usually seen as a healthy and pleasant beverage option in South Korea. Consuming fruits and vegetables, whether in solid or liquid form, is considered a means to create a healthy lifestyle and maintain a balanced diet in South Korean culture. Many South Koreans regard fruit and vegetable juices as a practical way to increase their vitamin intake, particularly for those who may lack access to fresh produce or want a more convenient alternative. Juices are frequently regarded as a source of critical vitamins, minerals, and antioxidants found in fruits and vegetables. In South Korea, there is also a growing trend towards adding juicing to detox and cleansing programmes. Some people use juice cleanses for a short period of time to rest their digestive systems and offer their bodies a concentrated dosage of nutrients. Juicing's popularity in recent years has resulted in the proliferation of juice bars and shops around South Korea, offering a choice of fresh and blended juice alternatives. Cold-pressed juices have grown in popularity due to the extraction technique, which is said to retain more nutrients.

According to the research report "South Korea Fruit & Vegetable Juice Market Overview, 2028," published by Bonafide Research, the South Korea fruit & vegetable juice market is anticipated to grow at more than 7.91% CAGR from 2023 to 2028. South Korean people prefer various type fruit and vegetable juice, Classic fruit juices such as apple, orange, grape, and pineapple are widely enjoyed in South Korea. These familiar flavors are often consumed as standalone juices or used as a base for blended or mixed drinks. In addition, combining different citrus fruits like lemon, lime, and grapefruit is a popular choice. Citrus blends offer a refreshing and tangy taste that is well-liked by many South Koreans. Furthermore there is growing trend of exotic and unique combination of fruit and vegetable juices, South Koreans appreciate innovative and unique juice combinations. Juices that blend fruits and vegetables not commonly associated with juice, such as cucumber and watermelon or pear and spinach, are gaining popularity for their unexpected and intriguing flavor profiles. Juice companies and brands in South Korea have been actively promoting the health benefits of fruit and vegetable juices. They emphasize the nutrient content, antioxidants, vitamins, and minerals present in juices to educate consumers about the positive impact of these beverages on their health and well-being. South Korea emphasizes the use of fresh and high-quality ingredients in fruit and vegetable juices. There is a focus on sourcing locally grown produce, ensuring that the juices are made with fresh and flavourful fruits and vegetables. This commitment to freshness contributes to the overall quality and taste of the juices.

According to the product type, the market is segmented into Fruit Juice, Vegetable Juice, Fruit and Vegetable Blend, Nectar. The vegetable are certainly gaining popularity among the consumer of South Korea and is expected to gain highest growth rate of the market in South Korea. South Korean celebrities and influencers often promote healthy lifestyles, including the consumption of vegetable juices. Their endorsements and visibility contribute to the popularity of vegetable juices among their fan base and younger demographics. Vegetable juices in South Korea are often blended with other ingredients, such as fruits or herbs, to enhance the taste and make them more palatable. The balanced flavor profiles of vegetable juice blends, along with the addition of natural sweeteners, make them more appealing to South Korean consumers who may have aversions to the raw or bitter taste of certain vegetables. Traditional Korean cuisine, known as hansik, emphasizes the consumption of vegetables as an integral part of a balanced meal. This cultural emphasis on vegetables has likely contributed to the acceptance and popularity of vegetable juices in South Korea.

South Korea has a comprehensive food safety system, and obtaining food safety certification is crucial for juice production. The primary certification is the Hazard Analysis and Critical Control Points (HACCP) certification, which ensures that proper food safety management systems are in place throughout the production process. If the fruit and vegetable juices are labeled as organic, obtaining organic certification is necessary. This certification verifies that the fruits and vegetables used in the juice production are grown and processed according to organic farming practices, without the use of synthetic pesticides, fertilizers, or genetically modified organisms (GMOs). The Korea Organic Certification (KOC) is the primary certification body for organic products in South Korea. Furthermore, Juice producers must comply with labeling regulations, including providing accurate nutritional information, ingredient lists, and allergen declarations. This ensures that consumers have transparent and accurate information about the product they are purchasing.

Hypermarket/ Supermarket are leading the distribution channel of fruit and vegetable juice market in South Korea. Hypermarkets and supermarkets are located in various areas across South Korea, including both urban and suburban regions. They are easily accessible to consumers, providing convenience in terms of proximity and availability. Consumers can visit these stores at their convenience and find fruit and vegetable juices alongside their regular grocery shopping. Hypermarkets and supermarkets have built trust and familiarity with South Korean consumers over time. They are known for offering a wide range of products, including fresh produce and beverages. Consumers rely on these stores for their grocery needs, and the reputation and reliability of these retailers make them a preferred choice for purchasing fruit and vegetable juices. In addition, Hypermarkets and supermarkets have well-established distribution networks, enabling them to receive regular supplies of fruit and vegetable juices. They have strong relationships with suppliers and manufacturers, ensuring consistent availability of products throughout their store chains. Some of the hypermarkets and supermarkets in South Korea that distribute fruit and vegetable juice include, E-mart, Lotte Mart, Homeplus, Mega Mart, GS Supermarket, Shinsegae Department Store, AK Plaza and many more. 

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Manmayi Raval

Research Consultant

Considered in this report
•    Geography: South Korea
•    Historic year: 2017
•    Base year: 2022
•    Estimated year: 2023
•    Forecast year: 2028

Aspects covered in this report
•    South Korea Fruit & Vegetable Juice market with its value and forecast along with its segments
•    On-going trends and developments
•    Top profiled companies
•    Strategic recommendation

By Product Type
•    Fruit Juice
•    Vegetable Juice
•    Fruit and Vegetable Blend
•    Nectar

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By Distribution Channel
•    Supermarkets/Hypermarkets
•    Convenience Stores
•    Online
•    Others (Cafes, Clubs, Restaurants, etc.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources. 

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Fruit & Vegetable Juice industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.