Australia Nutraceuticals Market Overview, 2030

The Australia Nutraceutical Market is experiencing significant growth, driven by the increasing awareness of health and wellness, particularly among the aging population and younger consumers who are more focused on fitness and preventive healthcare. Australians are increasingly seeking dietary supplements, functional foods, and beverages to improve their overall well-being and address specific health concerns, such as joint health, mental wellness, digestive function, and immune support. The demand for nutraceuticals such as vitamins, minerals, omega-3 fatty acids, probiotics, and plant-based supplements has grown as consumers look for natural alternatives to pharmaceuticals. With Australia’s aging population, there is a growing demand for products that can support age-related health issues such as cognitive decline, heart health, and mobility. This demographic shift is accompanied by an increased focus on preventive healthcare, with many consumers incorporating nutraceuticals into their daily routines as a proactive measure to maintain health and prevent chronic diseases like diabetes and cardiovascular disorders. In addition to the aging population, younger generations, including millennials and Generation Z, are also driving growth in the nutraceutical market by seeking products that enhance energy, fitness, mental clarity, and overall wellness. These consumers are attracted to clean-label products that are free from artificial ingredients and are willing to invest in premium nutraceuticals that are perceived as effective and scientifically validated. Functional foods and beverages, such as fortified snacks, protein-rich drinks, and vitamin-enriched cereals, are gaining popularity due to their convenience and health benefits. Online platforms and e-commerce channels have further accelerated the growth of the nutraceutical market, making these products more accessible to a broader range of consumers across Australia.

According to the research report "Australia Nutraceutical Market Overview, 2030," published by Bonafide Research, the Australia nutraceutical market is anticipated to add to more than USD 7.04 Billion by 2025–30. As Australians become more environmentally conscious, there is a growing demand for nutraceuticals that are made from sustainably sourced ingredients and packaged in eco-friendly materials. Consumers are increasingly looking for brands that prioritize environmental sustainability and ethical sourcing practices, pushing companies to adopt more transparent and responsible business practices. Additionally, there is a shift towards plant-based nutraceuticals as more consumers embrace vegetarian and vegan diets, with plant-based supplements and functional foods growing in popularity. The Australian nutraceutical market is also seeing increasing demand for clean-label products that are free from synthetic additives, preservatives, and GMOs. As consumers become more educated about the ingredients in their food and supplements, there is a strong preference for products with simple, natural, and easily recognizable ingredients. The regulatory environment for nutraceuticals in Australia is overseen by the Therapeutic Goods Administration (TGA), which ensures that dietary supplements and functional foods meet the necessary safety and quality standards. The TGA regulates the manufacturing, labeling, and advertising of nutraceutical products, requiring that all claims be substantiated by scientific evidence. With the growing demand for transparency and high-quality products, nutraceutical companies are investing in research and development to create innovative formulations that meet consumer expectations. As the market continues to expand, the focus on sustainability, regulatory compliance, and scientific validation will be crucial for companies aiming to build trust with consumers and remain competitive in the evolving nutraceutical landscape in Australia.

The dietary supplements market in Australia has seen significant growth driven by an increasing awareness of health, wellness, and the importance of proper nutrition. One of the largest segments of this market is vitamins, particularly Vitamin D, which is in high demand due to concerns about widespread deficiencies in the population. Given Australia’s climate, many people have a limited exposure to sunlight, making Vitamin D supplementation crucial for maintaining bone health, immune function, and overall vitality. Alongside Vitamin D, Vitamin C is another highly sought-after supplement, valued for its immune-boosting and antioxidant properties. In addition to vitamins, the minerals segment is gaining traction, especially minerals like calcium, magnesium, and zinc, which are essential for maintaining bone strength, supporting muscle function, and managing other chronic health conditions. The growing focus on natural products has led to an increasing demand for botanicals, with supplements like echinacea, ginseng, and turmeric becoming increasingly popular for their purported anti-inflammatory and immunity-boosting properties. As fitness culture continues to thrive in Australia, amino acids and proteins are widely consumed, with many athletes, bodybuilders, and health-conscious individuals using them for muscle recovery, growth, and enhanced performance. Additionally, probiotics are experiencing a surge in popularity as Australians become more aware of the gut-health connection and its impact on overall well-being. Probiotic-rich supplements are often seen as an essential part of a healthy diet to promote digestive function, balance gut bacteria, and enhance immunity. With the growing recognition of the benefits these supplements offer, the dietary supplements market in Australia is set to continue expanding, as consumers increasingly turn to these products to support their health and lifestyle goals.

Functional beverages in Australia are gaining momentum as consumers become more conscious of the role that drinks play in supporting their health and well-being. Energy drinks continue to be a dominant segment, particularly among young adults, students, and working professionals, who rely on them to boost energy levels, enhance mental focus, and increase productivity. These beverages are typically formulated with ingredients like caffeine, taurine, and B-vitamins to provide an immediate source of energy and alertness. However, as consumers become more health-conscious and seek natural alternatives, there has been a noticeable shift toward natural energy drinks made from organic ingredients such as green tea extract, yerba mate, and other plant-based stimulants. These drinks appeal to those who prefer a more natural energy boost without the sugar, artificial sweeteners, and additives found in traditional energy drinks. In addition to energy drinks, sports drinks are witnessing substantial growth in the Australian market, particularly among athletes and those with active lifestyles. These beverages are formulated to help with hydration and electrolyte replenishment during or after intense physical activity. However, the growing demand for healthier options has led to the development of low-sugar, electrolyte-rich drinks that cater to consumers’ needs for both hydration and recovery. Fortified juices are also on the rise, with consumers seeking beverages that offer more than just hydration, often choosing products that are enriched with essential nutrients like Vitamin C, calcium, antioxidants, and other health-boosting ingredients. Additionally, plant-based milk alternatives, such as almond, soy, and oat milk, are becoming increasingly popular as lactose intolerance and veganism continue to rise in Australia. These alternatives are often fortified with vitamins and minerals, offering a dairy-free option for those seeking functional benefits. Fermented beverages like kombucha, which are packed with probiotics, are gaining popularity due to their potential to improve gut health, boost immunity, and support overall wellness. With a greater focus on functional ingredients and healthier options, the functional beverages market in Australia is set for continued growth as consumers look for beverages that provide more than just hydration.

The functional food market in Australia is expanding as consumers seek food products that provide specific health benefits beyond basic nutrition. The bakery and cereal products segment is one of the largest, with consumers opting for functional variants that are enriched with added nutrients such as fiber, omega-3 fatty acids, and antioxidants. These products are marketed as supporting digestive health, heart health, and overall wellness, meeting the growing demand for functional, nutritious, and convenient foods. Whole grain breads, high-fiber cereals, and gluten-free options are in high demand as consumers focus on maintaining a healthy weight, improving gut health, and reducing the risk of chronic diseases like diabetes. In addition to bakery and cereals, functional dairy products have seen increased popularity, particularly probiotic-rich yogurts and fortified milk. These products are valued for their digestive health benefits, which can help maintain gut flora and promote immunity. Plant-based dairy alternatives, such as soy, almond, and oat milk, have also gained traction in the market, particularly among lactose-intolerant and vegan consumers. These alternatives are often fortified with vitamins such as calcium and Vitamin D, catering to consumers seeking dairy-free options without compromising on nutritional value. Additionally, functional meats, fish, and eggs are being incorporated into consumers’ diets, with a growing demand for lean proteins and omega-3-enriched options that support muscle growth, cardiovascular health, and overall wellness. The fats and oils category is also gaining popularity, with consumers seeking products like avocado oil and olive oil, known for their anti-inflammatory properties and heart-healthy benefits. The increasing awareness of the impact of diet on overall health is driving the demand for functional foods, as Australian consumers strive to improve their well-being through food choices that provide additional health benefits beyond basic nutrition.



Supermarkets and hypermarkets are the dominant distribution channels for nutraceuticals in Australia, providing consumers with easy access to a wide range of health-focused products, including dietary supplements, functional foods, and beverages. Major retailers like Woolworths, Coles, and IGA have established dedicated health and wellness sections in their stores, where consumers can find vitamins, minerals, protein supplements, and other nutraceutical products. These large-scale retailers cater to a broad demographic, from fitness enthusiasts to people looking to maintain general health and wellness. The convenience of having these products readily available in brick-and-mortar stores ensures that consumers have quick access to nutraceuticals as part of their regular shopping routine. Convenience stores such as 7-Eleven also contribute to the distribution of nutraceutical products, particularly catering to busy consumers who need on-the-go options like protein bars, energy drinks, and functional snacks. These stores offer a wide variety of health products, making it easier for consumers to find convenient options for supporting their health while out and about. Online retail is another growing distribution channel in Australia, with platforms like Amazon and Chemist Warehouse offering an extensive range of nutraceuticals. Online shopping provides consumers with the convenience of browsing different brands, reading reviews, and purchasing products from the comfort of their homes. E-commerce also allows consumers to take advantage of discounts and promotions, further boosting the demand for online purchases. Pharmacies and specialty health stores are also key players in the nutraceutical market, as many consumers prefer to purchase products from trusted and knowledgeable sources. These stores offer a curated selection of high-quality supplements, functional foods, and beverages, ensuring that consumers can find products tailored to their specific health needs. The diverse range of distribution channels ensures that Australian consumers have multiple ways to access nutraceutical products that support their health goals.

The nutraceutical market in Australia is evolving rapidly, fueled by a growing consumer demand for products that promote health, wellness, and disease prevention. With increasing awareness about the benefits of nutrition and supplementation, the market for dietary supplements, functional foods, and beverages is expanding across all categories. Australians are becoming more conscious of the impact their diet has on their health, leading to a shift toward natural, plant-based, and organic products that offer additional health benefits beyond basic nutrition. Functional foods and beverages that cater to specific health needs, such as improved digestion, increased energy, and immune support, are especially popular among health-conscious consumers. The rise of fitness culture in Australia has also driven the demand for products that enhance performance, support muscle recovery, and provide energy. In line with this trend, nutraceuticals that offer enhanced nutrition and functional benefits, such as protein supplements, fortified snacks, and low-sugar energy drinks, are gaining popularity. Additionally, as more Australians adopt plant-based diets, the demand for dairy alternatives, plant-based protein, and vegan nutraceutical products continues to grow. The increasing shift towards online shopping is transforming the way consumers purchase nutraceuticals, with e-commerce platforms offering a broader selection of products and convenient delivery options. The evolution of the nutraceutical market in Australia reflects the growing trend toward healthier lifestyles and proactive health management, with consumers seeking products that support their long-term wellness goals.


Considered in this report
• Historic year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Nutraceuticals market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Based on by product type in the report:
• Dietary supplement
• Functional foods
• Functional beverages

Based on by Dietary Supplement type in the report:
• Vitamins
• Minerals
• Botanicals
• Amino acids/ protein
• Probiotics
• Other type

Based on by functional beverages type market in the report:
• Energy drinks
• Sports drinks
• Fortified juice
• Dairy and Dairy alternatives
• Other functional beverages

Based on by other functional food type market in the report:
• Bakery and cereals
• Dairy products
• Meat, Fish & Eggs
• Soy products
• Fats & Oils
• Other functional foods

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Nutraceuticals industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry."