Global Vehicle Acoustic Device Market Outlook, 2030

The vehicle acoustic device market is witnessing continuous expansion as automakers and consumers prioritize superior sound insulation, noise reduction, and premium in-cabin experiences. With advancements in automotive technology, modern vehicles are integrating sophisticated acoustic solutions to minimize unwanted noise from road surfaces, engines, and external environments. This trend is particularly significant in electric vehicles (EVs), which, unlike traditional internal combustion engine (ICE) vehicles, operate almost silently, raising concerns about pedestrian safety. As a result, regulatory bodies worldwide, including the European Union and the United States, have mandated the adoption of Acoustic Vehicle Alerting Systems (AVAS) to ensure that EVs emit artificial sounds, preventing accidents in urban settings. Beyond safety regulations, automakers are actively enhancing vehicle acoustics to improve passenger comfort. Technologies such as active noise cancellation (ANC), high-performance soundproof materials, and premium audio systems are increasingly being integrated into vehicles to provide a quieter, more immersive ride experience. Luxury brands, in particular, are focusing on ultra-quiet cabins to differentiate their offerings and cater to high-end customers. At the same time, commercial vehicles, including fleet and ride-hailing services, are adopting advanced acoustic solutions to reduce driver fatigue, enhance communication, and improve overall passenger comfort.


According to the research report, “Global Vehicle Acoustic Device Market Outlook, 2030” published by Bonafide Research, the Global Vehicle Acoustic Device market is anticipated to grow at more than 7.9% CAGR from 2030 . One of the primary drivers is the widespread adoption of acoustic solutions in electric and autonomous vehicles. The near-silent operation of EVs has necessitated the integration of external sound systems to enhance pedestrian safety, leading to regulatory enforcements such as the AVAS mandates in the U.S., Europe, and China. Additionally, the automotive industry's growing focus on luxury and comfort has fueled investments in advanced noise control technologies. Automakers are increasingly incorporating ANC systems, soundproofing materials, and cutting-edge infotainment solutions to differentiate their models and attract high-end consumers. The rise of autonomous vehicles is expected to further accelerate this trend, as quieter cabins will be essential for efficient voice command interactions and an improved user experience. The commercial vehicle sector is also a significant contributor to market , particularly with the rise of ride-hailing and fleet management services. Reducing cabin noise in commercial transport improves driver concentration and passenger satisfaction, leading to increased adoption of sound insulation solutions. Moreover, the aftermarket segment is witnessing strong demand, as vehicle owners seek customization options such as upgraded soundproofing and premium audio installations.



Market Dynamics

Market Drivers

Rising Adoption of Electric and Hybrid Vehicles The transition toward EVs has led to a significant demand for external acoustic devices such as AVAS to ensure pedestrian safety, as these vehicles operate with minimal engine noise.

Increased Consumer Demand for Noise-Free Cabins Premium and luxury car buyers are prioritizing acoustic comfort, leading to innovations in ANC systems, soundproofing materials, and enhanced infotainment experiences.


Market Challenges

High Cost of Advanced Acoustic Systems The integration of premium acoustic technologies such as ANC and high-fidelity sound systems increases vehicle manufacturing costs, limiting mass adoption.

Stringent Compliance with Government Regulations Automakers must comply with varying regional noise control regulations, which can increase R&D and production costs for standardized solutions.


Market Trends

Integration of AI-Driven Sound Management Systems AI-powered noise cancellation and adaptive sound management are becoming standard features in high-end vehicles to enhance acoustic performance.

Lightweight Acoustic Materials for Fuel Efficiency Manufacturers are focusing on developing lightweight materials with superior sound absorption to improve fuel efficiency while maintaining noise insulation.



Segmentation Analysis



Active noise cancellation (ANC) technology is rapidly becoming a standard feature in modern vehicles as automakers strive to enhance cabin quietness while maintaining lightweight design.

Active noise cancellation (ANC) technology is rapidly becoming a standard feature in modern vehicles as automakers strive to enhance cabin quietness while maintaining lightweight design. Traditional soundproofing methods rely on heavy insulation materials, which can negatively impact fuel efficiency and vehicle performance. In contrast, ANC technology leverages digital signal processing and advanced microphones to actively counteract unwanted noise, offering a sophisticated and efficient noise reduction solution. Luxury automakers, including Tesla, BMW, and Mercedes-Benz, are at the forefront of ANC adoption, incorporating this technology into their latest models to deliver superior ride comfort. Tesla, for instance, has integrated ANC into its premium models to counteract wind and tire noise, enhancing the driving experience in its high-performance EV lineup. Similarly, BMW and Mercedes-Benz have deployed ANC in their flagship sedans and SUVs to ensure ultra-quiet cabins, particularly in hybrid and electric variants. The demand for ANC is expected to rise even further as autonomous vehicle technology advances. With self-driving cars expected to feature more voice-command and AI-driven interactions, minimizing cabin noise will be essential for seamless communication between passengers and onboard systems. Additionally, mid-range vehicles are beginning to incorporate ANC as an optional feature, making noise reduction technology accessible to a broader audience.


The luxury and premium vehicle segments are playing a pivotal role in the adoption of advanced acoustic solutions, as high-end consumers increasingly demand ultra-quiet cabins and superior audio experiences.

The luxury and premium vehicle segments are playing a pivotal role in the adoption of advanced acoustic solutions, as high-end consumers increasingly demand ultra-quiet cabins and superior audio experiences. Leading automakers, including Audi, Rolls-Royce, and Lexus, are investing heavily in state-of-the-art sound insulation materials, ANC systems, and high-fidelity infotainment setups to provide an unparalleled driving experience. For luxury brands, cabin quietness is a key differentiator, with extensive R&D efforts focused on reducing external disturbances such as wind noise, road vibrations, and mechanical sounds. Rolls-Royce, for instance, incorporates specialized acoustic glass, layered insulation, and electronically controlled noise-canceling features to create some of the quietest vehicle interiors in the industry. Similarly, Lexus has developed its "Active Sound Control" technology to provide an optimal balance between noise isolation and driving engagement. The trend is gradually extending to mid-range vehicles, where manufacturers are offering ANC and soundproofing as optional or standard features in higher trims. This shift is driven by increasing consumer expectations, as more buyers prioritize a refined driving experience. Additionally, premium carmakers are enhancing their in-car audio systems, collaborating with top-tier brands such as Bose, Bang & Olufsen, and Harman Kardon to integrate immersive sound technologies. With automakers continuously pushing the boundaries of acoustic innovation, the luxury vehicle segment is expected to remain a dominant force in market . As technological advancements make high-end acoustic features more affordable, the influence of premium vehicle acoustic solutions is likely to expand across broader segments in the automotive industry.


The aftermarket vehicle acoustic device market is experiencing a surge in demand, as consumers increasingly seek personalized in-cabin experiences.

The aftermarket vehicle acoustic device market is experiencing a surge in demand, as consumers increasingly seek personalized in-cabin experiences. Customization trends have led to higher adoption of aftermarket soundproofing solutions, premium audio systems, and external acoustic enhancements. Vehicle owners, particularly those with older models or lower trim levels, are investing in upgrades such as high-quality insulation materials, noise-reducing floor mats, and enhanced infotainment systems to improve driving comfort. The rise of ride-hailing services and fleet operators has further contributed to this trend. Companies operating large fleets are prioritizing noise reduction to improve passenger satisfaction and driver well-being. Enhancing vehicle acoustics not only creates a more comfortable ride but also contributes to higher ratings and customer retention in the competitive ride-sharing industry. Additionally, regulatory requirements, such as the AVAS mandate for electric and hybrid vehicles, have driven demand for aftermarket acoustic solutions. Owners of EVs that lack built-in external sound systems are turning to aftermarket providers for compliance solutions, further boosting the market. With a growing number of vehicle owners looking to upgrade their acoustic experience, the aftermarket segment is expected to witness sustained expansion in the coming years, offering opportunities for manufacturers and retailers specializing in vehicle sound solutions.


Regional Analysis

The Asia-Pacific region is emerging as the fastest-growing market for vehicle acoustic devices, propelled by rapid urbanization, expanding automotive production, and evolving consumer preferences for quieter and more comfortable vehicle interiors.

The Asia-Pacific region is emerging as the fastest-growing market for vehicle acoustic devices, propelled by rapid urbanization, expanding automotive production, and evolving consumer preferences for quieter and more comfortable vehicle interiors. Countries such as China, Japan, South Korea, and India are witnessing substantial in automobile manufacturing, with increasing demand for both passenger and commercial vehicles. The rise in disposable income, coupled with the growing middle-class population, has led to heightened consumer expectations for premium in-cabin experiences, fueling the adoption of advanced acoustic solutions. China, the world’s largest automobile producer, is at the forefront of this , with significant investments in electric vehicle (EV) development and stringent government regulations for vehicle noise control. The implementation of Acoustic Vehicle Alerting Systems (AVAS) for electric and hybrid vehicles, mandated by the Chinese government, has spurred demand for external sound systems, ensuring pedestrian safety in urban areas. Additionally, leading Chinese automakers are increasingly integrating Active Noise Cancellation (ANC) technology, premium soundproof materials, and high-fidelity infotainment systems to enhance passenger comfort. Japan and South Korea, known for their strong technological capabilities in automotive innovation, are also playing a crucial role in the market’s expansion. Automakers such as Toyota, Honda, Hyundai, and Kia are investing in research and development (R&D) to incorporate advanced noise-reducing technologies, particularly in hybrid and EV models. The emphasis on ultra-quiet cabins in luxury and mid-range vehicles is further driving demand for sophisticated acoustic solutions in these countries.


Key Developments


• December 2024: Bose introduced a next-generation automotive ANC system with AI-powered adaptive sound cancellation.
• October 2024: Harman launched a new vehicle sound management platform for luxury and electric vehicles.
• August 2024: Continental unveiled an integrated AVAS system designed for next-generation EVs.


Considered in this report
* Historic year: 2018
* Base year: 2023
* Estimated year: 2024
* Forecast year: 2029


Aspects covered in this report
* Vehicle Acoustic Device Market with its value and forecast along with its segments
* Country-wise Vehicle Acoustic Device Market analysis
* Various drivers and challenges
* On-going trends and developments
* Top profiled companies
* Strategic recommendation


By Product Type:
• Active Noise Cancellation (ANC) Systems
• Acoustic Insulation Materials
• External Acoustic Devices (AVAS, Warning Systems)
• Premium Automotive Audio Systems


By Vehicle Type:
• Passenger Cars
• Commercial Vehicles
• Electric & Hybrid Vehicles



By Sales Channel:
• OEMs
• Aftermarket
 

Make this report your own

Have queries/questions regarding a report

Take advantage of intelligence tailored to your business objective

Ask an Expert

Manmayi Raval

Research Consultant

Don’t pay for what you don’t need. Save 30%

Customise your report by selecting specific countries or regions

Specify Scope Now