North America Bath & Shower Products Market Outlook, 2028

The North American bath and shower products market is a thriving industry that encompasses a wide range of personal care products designed for bathing and showering. This market is driven by factors such as consumer hygiene practices, lifestyle preferences, product innovation, and growing awareness of self-care routines. Bath and shower products in North America include items such as body washes, shower gels, bar soaps, bath salts, bath bombs, bath oils, and shower scrubs. These products are formulated to cleanse, moisturize, and pamper the skin, providing a rejuvenating and relaxing bathing experience. One of the key drivers of the bath and shower products market in North America is the emphasis on personal hygiene and cleanliness. Consumers in the region prioritize regular bathing and showering as part of their daily routines, creating a consistent demand for bath and shower products. Additionally, heightened awareness of the importance of cleanliness, particularly in light of public health concerns, has further contributed to the market growth. Changing lifestyle preferences have also influenced the bath and shower products market in North America. Consumers are increasingly seeking products that offer convenience, efficiency, and multifunctionality. This has led to the popularity of 2-in-1 products that combine body wash and shampoo, as well as products with time-saving features like quick-rinse formulas or products designed for use in the shower.
According to the research report, “North America Bath & Shower Products Market Outlook, 2028” published by Bonafide Research, the market is expected to witness significant growth during the forecast period. Innovation plays a significant role in the North American bath and shower products market. Manufacturers continually develop new formulations, fragrances, and packaging designs to meet evolving consumer preferences. For example, there has been a growing trend toward natural and organic bath and shower products, with an emphasis on plant-based ingredients, essential oils, and sustainable packaging. These products appeal to consumers seeking eco-friendly and skin-friendly alternatives. The market also offers a wide variety of bath and shower products tailored to specific skin types and concerns. For instance, there are products formulated for sensitive skin, dry skin, oily skin, or skin conditions such as eczema or acne. This segmentation allows consumers to choose products that address their specific skin needs and concerns, contributing to the overall market growth. Distribution channels for bath and shower products in North America have expanded to meet consumer demands. While traditional retail channels such as supermarkets, drugstores, and mass merchandisers remain prominent, e-commerce platforms have gained significant traction. Online shopping offers convenience, a wide product selection, and the ability to compare prices and read customer reviews, making it easier for consumers to access and purchase bath and shower products.

The bath and shower product market, like any other industry, faces its own set of challenges. Intense Competition The market is highly competitive, with numerous brands vying for consumer attention. Companies must differentiate their products through innovative formulations, unique fragrances, and effective marketing strategies to stand out in a crowded market. Consumer preferences and trends can change rapidly, posing challenges for companies to stay updated and meet evolving demands. For example, there has been a growing preference for natural and organic products, leading companies to reformulate their products and incorporate more sustainable ingredients. Bath and shower products are subject to stringent regulations regarding ingredients, labeling, and safety. Companies must ensure compliance with various regulatory bodies and stay informed about any changes in regulations, which can be a complex and time-consuming process. Companies face challenges in sourcing high-quality ingredients, especially those derived from natural sources. Ensuring a consistent supply of ingredients while maintaining product quality can be a logistical challenge, particularly when working with multiple suppliers and managing supply chain complexities. Safety is a top priority for bath and shower product manufacturers. Ensuring product safety through rigorous testing and quality control measures can be costly and time-intensive. Companies must comply with industry standards and conduct thorough testing to meet consumer expectations and regulatory requirements. Building brand loyalty and trust in a competitive market is a challenge. Companies must consistently deliver high-quality products that meet consumer expectations and provide a positive experience to foster trust and loyalty among their customer base.

There are several companies in North America that specialize in the production and distribution of bath and shower products. Procter & Gamble (P&G): P&G is a multinational consumer goods company that offers a variety of bath and shower products under various brands. Their portfolio includes popular brands such as Olay, Old Spice, and Ivory, which offer body washes, shower gels, and bar soaps. Johnson & Johnson is a well-known company that produces a range of personal care products, including bath and shower items. Their brands, such as Johnson's Baby and Aveeno, offer gentle and moisturizing body washes, bath products for babies, and shower gels for adults. The Honest Company, Unilever, Colgate-Palmolive, The Estée Lauder Companies, Bath & Body Works, Kiehl's. Unilever is one of the major players in the bath and shower products market, with brands like Dove, Axe, and Suave. Palmolive is a leading global consumer products company that offers a range of personal care products, including bath and shower items. Their brands, such as Irish Spring and Softsoap, provide bar soaps, body washes, and shower gels with various scents and formulations. While primarily known for their skincare and cosmetics, The Estée Lauder Companies also offer bath and shower products. Their brands, including Clinique, Origins, and Aveda, provide body washes, shower gels, and bath oils that focus on skincare benefits and aromatherapy experiences. Bath & Body Works is a specialty retailer known for its extensive range of bath and shower products. They offer an array of fragrant body washes, shower gels, and bath products, often with seasonal and limited-edition scents.

The North American bath and shower products market is a thriving industry driven by factors such as personal hygiene practices, lifestyle preferences, product innovation, and the growing emphasis on self-care. Manufacturers continually develop new formulations and fragrances, catering to specific skin types and concerns. With a focus on convenience, multifunctionality, and eco-friendly alternatives, the market is poised for further growth as consumers prioritize their bathing and showering experiences.

Considered in this report
• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028



Aspects covered in this report
• North America Bath & Shower Products market with its value and forecast along with its segments
• Country-wise Bath & Shower Products market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in the report:
• United States
• Canada
• Mexico

By Product Type:
• Soap
• Shower
• Oil
• Others

By Soap Types:
• Premium
• Herbal Medicinal
• Standard Deo
• Baby

By Shower Gel Types:
• Gel/ Cream
• Foam
• Scrub
• Oil

By Foam:
• Solid
• Gel
• Liquid
• Others

By Ingredients:
• Conventional
• Organic

By Price Range:
• Mass
• Premium

By End User:
• Female
• Male
• Unisex

By Distribution Channel:
• Specialist Retail Stores
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail Channels
• Other Distribution Channel

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Bath & Shower Products industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.