Europeans treat pets as their own child, which has developed a sense of caring in them. In return they want the industries to develop extra-ordinary healthcare, accessories and grooming services, so that their pets can live a healthy life. If the industries are successful to fulfil the demand of customers, they may see a rise in the market share in future. The Europe pet care market is growing continuously as it is one of the second largest continent in the world in terms of pet care market. The need for companionship is driving the pet care market due to which the adoption rate of pets is increasing. Advances in technology are making healthcare, accessories, grooming services and training facilities readily available to the owners. The millennial are likely to use the technology and the applications to keep track of their pets. This allows the proprietors to monitor health, nutritional intake, and playtime. Built-in calendars alert them to routine care provided by pet care service companies. It is highly efficient, proving to be suitable for pets and pet owners. Many innovations have been done till now, that can be controlled remotely via smartphone. These items appeal to affluent owners who spend considerable time away from home and want to ensure that their pets are being adequately fed and stimulated.
According to the research report, "Europe Pet Care Market Outlook, 2029," published by Bonafide Research, the Europe Pet Care market is anticipated to add to more than USD 20.06 Billion by 2024–29. Mobile applications like Wag and DogVacay help owners conveniently connect with pet walkers and sitters. Facial recognitions are used to find lost pets. The service industry in pet care market is anticipated to do continuous innovation. Many pet groomers are getting into mobile grooming business as it is highly adapted by the owners. Mobile groomers mainly advertise their services through veterinary offices and local pet shops. Some of the key elements which are expected to bolster the demand for pet accessories in future are rise in number of pet ownership and increasing concern towards health and well-being of animals among the owners. Innovation in pet accessories, availability of wide range of pet toys, rising pet care preferences by pet owners, increasing gross disposable income has increased the spending on pets, rising concerns towards health and fitness of pets are some of the key elements expected to prompt the demand for pet accessories. The European market is available with new trends and drivers which are forcing the industry to do continuous innovation. Increase in the adoption rate is leading the pet care market to grow in each and every segment such as pet food, grooming, accessories and healthcare market. Dogs and cats are the highly adopted pet in the Europe.
Germany is the undisputed leader in the European pet care market, driven by high pet ownership rates, premiumization trends, and strong consumer spending on pet well-being. With a significant portion of households owning dogs, cats, small mammals, and birds, the German pet care industry has witnessed steady growth over the years. The country’s strong economic position, coupled with a culture of responsible pet ownership, has propelled demand for high-quality pet food, healthcare, grooming, and accessories. One of the key factors behind Germany’s dominance is its booming pet food segment, with natural, organic, and functional pet foods gaining traction. Consumers are increasingly prioritizing grain-free, high-protein, and customized nutrition options for their pets, leading to the expansion of premium and specialized diets. Additionally, sustainable and eco-friendly pet products, such as biodegradable pet litter and recyclable pet food packaging, are becoming more popular. Germany also has a well-developed pet healthcare market, with advanced veterinary services, pet insurance options, and preventive care products experiencing strong demand. The rise of pet humanization and increasing interest in pet wellness and luxury services further solidify Germany’s leadership in the European pet care market. As e-commerce and subscription-based pet services grow, Germany is expected to maintain its stronghold in the industry, setting trends for other European nations.
The European pet care market is witnessing significant growth across key segments, including pet foods, pet healthcare, pet accessories, and pet grooming. Pet food remains the dominant segment, driven by rising demand for premium, natural, and organic formulations. Owners are increasingly opting for functional foods enriched with probiotics, vitamins, and joint-supporting ingredients. Sustainable packaging and ethically sourced ingredients are also gaining traction. Pet healthcare is expanding rapidly, fueled by growing awareness of pet wellness, preventive care, and veterinary innovations. The demand for vaccines, parasite control, and dietary supplements is on the rise, while pet insurance adoption is increasing as owners prioritize financial protection for veterinary treatments. The pet accessories market is thriving, with smart pet tech, interactive toys, and ergonomic pet beds becoming more popular. Wearable health monitors, GPS trackers, and automated feeders reflect the growing trend of integrating technology into pet care. Pet grooming has also seen a surge in demand, with pet owners preferring premium shampoos, conditioners, and specialized grooming kits. The rise of pet salons and mobile grooming services further supports the market, emphasizing hygiene, aesthetic appeal, and overall pet well-being.
In Europe’s pet care industry, dog and cat food dominate the market due to high pet ownership rates. Dog food, including high-protein kibbles, raw diets, and grain-free options, is in demand as pet owners prioritize health-conscious and specialized diets. Similarly, cat food has seen a surge in premiumization, with high-meat content, functional ingredients, and digestion-friendly formulas leading the segment. Fish food holds a smaller but steady market share, with growing interest in ornamental fishkeeping. Consumers are increasingly looking for nutritionally balanced flakes, pellets, and freeze-dried treats enriched with vitamins and color-enhancing nutrients. Bird food caters to the rising number of household pet birds, with demand for seed mixes, formulated pellets, and supplements that support longevity and feather health. The "Others" category, which includes food for small mammals, reptiles, and exotic pets, is experiencing growth as more European households adopt rabbits, guinea pigs, hamsters, and turtles. Specialty diets for these animals, focusing on natural fiber, vitamins, and disease prevention, are expanding as awareness about their unique dietary need’s increases.
The European pet food market is segmented into dry food, wet or canned food, snacks & treats, and other specialized formulations. Dry pet food dominates due to convenience, affordability, and longer shelf life. Many brands are enhancing their offerings with grain-free, high-protein, and digestive-friendly kibble to cater to evolving pet nutrition trends. Wet or canned food is gaining popularity, particularly among cat owners, as it provides higher moisture content and palatability. Many pet owners prefer natural and organic wet food options free from artificial preservatives and fillers. Snacks and treats are experiencing rapid growth, driven by the trend of reward-based pet training and functional nutrition. Owners are opting for dental chews, protein bars, and probiotic-infused treats that promote oral health, joint support, and immune system benefits. The "Others" category includes freeze-dried, raw, and homemade pet food alternatives, which are gaining a niche but dedicated consumer base. The push toward personalized pet nutrition is further driving customized and subscription-based pet food services, ensuring that Europe remains a dynamic and evolving pet care market.
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