Mattresses available in India before some years were mostly rubberized coir as foam and spring mattresses were roughly about three times costlier. Initially, the perception within India was that a hard mattress is right for the back. However, the reality is that a mattress should have the correct shape to provide comfort. At present, life has become full of stresses, and the sleep of a person is getting less so to make them sleep better, choosing a pain-free and comfortable mattress is a boon for them. Mattress market in India used to be dominated widely by the unorganized market for years because of the presence of a large number of local manufacturers. It is estimated that over hundreds of regional brands operate here, offering rock bottom prices compensated by modest quality. There are few national players, but the market of these organized players is not even half than that of unorganized sector. Mattresses from these players are priced very cheap as compared to branded ones who act better in the interest of Indian consumers. However, lack of quality and a smaller number of options along with clear information about the material used are inducing consumers to switch towards branded products. Today, Indian consumers even prefer buying from international brands whenever they think of high quality and contemporary product.
According to the research report, "India Mattress Market Overview, 2029," published by Bonafide Research, the India Mattress market is anticipated to grow at more than 17.21% CAGR from 2024 to 2029.The mattress is segmented in three types Coir mattress, PU foam mattress, Spring mattress. According to the report ""India Mattress Market By Value, By Organised Vs Unorganised, By Mattress Size ( King, Queen, Single, Others ), By Type ( Coir, PU Foam, Spring ), By End User ( Residential & Institutional ), By Sales Channel ( Online & Retail ), By Company( Kurlon, Sheela foam, Godrej Interio, Duroflex etc. ),. The market has seen growth due to the involvement of new players and mostly the start-ups that have involved themselves in the market, bringing innovation into the mattress market. Start-ups that are involved in this market are Wakefit, Wink & Nod, Sunday, SleepyCat. Some of the innovations are Compressing, and roll-backing inner spring beds, Latex alternative foam, individually pocketed spring technology etc. The companies like Sheela foam, Kurlon, Duroflex are the major companies in the PU foam market with the new entrant start-up Wakefit giving fierce competition in this market. Covid-19 pandemic has led to boom in e-commerce industry and thus which gives boom to online market of mattress. People nowadays focused on healthy lifestyles so the use of anti-bacterial products has increased. Other innovative products like Orthopaedic Mattress, Dual Mattress, etc. are introduced in the mattress market.
The global mattress market is diverse, with various types catering to different consumer preferences. These traditional mattresses utilize coil-based support systems and are favored for their affordability and widespread availability. They accounted for a significant market share in 2024, driven by consumer familiarity and preference for firmer support. Made from natural or synthetic latex, these mattresses are known for their durability and hypoallergenic properties. They appeal to eco-conscious consumers and those seeking resilient support. Memory Foam Mattresses: These mattresses conform to the body's shape, offering personalized comfort and pressure relief. Their popularity has surged due to increasing awareness of sleep health and the benefits of spinal alignment. Others (Air, Water, Hybrid, etc.): This category includes airbeds, waterbeds, and hybrid mattresses that combine multiple materials like innerspring and memory foam. Hybrid mattresses, in particular, have gained traction for balancing support and comfort.
E-commerce platforms are gaining popularity in India due to the convenience of home shopping, a wide range of choices, and competitive pricing. The online segment is witnessing robust growth, especially among tech-savvy and younger consumers. Traditional brick-and-mortar stores remain vital, providing consumers the opportunity to physically experience the product before purchase. The offline segment held the highest market share of around 69.48% in 2023, as many customers value personalized consultations and immediate product availability. Ideal for children or single sleepers, these mattresses are commonly used in smaller rooms or shared spaces. Offering extra length, Twin XL mattresses cater to taller individuals and are frequently found in college dormitories. Suitable for single adults desiring more space or for guest rooms, these mattresses balance size and affordability. The queen-size segment is estimated to dominate the global market share throughout the forecast period. Queen-sized products can easily accommodate two people and are versatile in firmness and durability. Providing ample space for couples, especially those with children or pets sharing the bed, king-size mattresses are synonymous with luxury and comfort. This category includes specialized sizes like California King, catering to niche markets with specific space or comfort requirements.
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