Urbanization, rising awareness of baby health and hygiene, and increased purchasing power among modern parents are the primary factors driving the Indian baby cosmetic market. Baby products are specifically formulated to be mild, non-irritating, and composed of carefully selected ingredients that ensure safety. This market encompasses segments such as baby skincare, baby haircare, and baby toiletries. Its attractiveness is influenced by birth rates, infant population, economic conditions, and consumer purchasing power.
Developed nations have a mature market for baby cosmetic products, while developing economies are witnessing rapid expansion in this sector. Emerging countries are becoming the next major investment destinations for international players, who are aggressively expanding their geographical presence through promotional activities in high-growth regions like India, China, Brazil, and the UAE.
According to Bonafide Research’s recently published India Baby Cosmetic Market Overview, 2022-2028, the global baby cosmetic market is projected to grow at a CAGR of over 3% during the forecast period. Europe currently holds the largest market share, followed by North America. However, the Asia-Pacific (APAC) region is catching up, accounting for nearly 31% of the global market. Factors such as higher birth rates in emerging countries compared to the global average, rapid urbanization, increasing disposable incomes, and a trend toward fewer children per family (with higher per-child spending) are fueling market expansion in APAC. In India, the baby cosmetic market is expected to grow at a CAGR exceeding 11%, reaching nearly INR 21,000 crore in market size.
The baby cosmetic market is categorized into pre-bath, bath, and post-bath products. Pre-bath products include baby massage oils, while bath products encompass baby soaps, shower gels/body washes, baby shampoos, and conditioners. Post-bath products, which are used for baby grooming after a bath, include baby powder, baby creams, lotions, hair oils and detanglers, diaper rash creams, powders, lotions, diapers, and baby wipes. Among these, post-bath products generate the highest revenue globally, holding the largest market value share.
Major players in the Indian baby cosmetic market include Johnson & Johnson Ltd., Kimberly-Clark (UK), Pigeon, Himalaya Wellness, Artsana S.p.A. (Chicco), and Procter & Gamble, among others. As the Indian market continues its upward trajectory, both domestic and international players have significant opportunities to expand their presence and cater to the growing demand for safe and high-quality baby care products.
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