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Food & Beverages
Sparkling Wine Market Poised for Over 30% CAGR Surge in Coming Years
The Indian sparkling wine market is experiencing rapid growth, driven by increasing competition, new product launches, innovation, and greater availability in hotels, restaurants, and social events. Sparkling wine, known for its characteristic fizz due to carbon dioxide, is distinct from Champagne, which is exclusively produced in the Champagne region of France under strict regulations. While traditional sparkling wine grapes like Chardonnay and Pinot Noir pose cultivation challenges in India, domestic producers have experimented with alternative varietals to cater to the market.
According to Bonafide Research’s "India Wine Market Overview," the Indian sparkling wine market has been growing at a CAGR of over 27% over the past four years. The first Indian sparkling wine, "Marquis de Pompadour Brut," was launched in the 1990s by Indage Vintners, which later filed for bankruptcy, leaving a gap for other players to enter. Sula, which entered the wine market in 2000, has dominated the segment for the past decade. However, close competitors like Four Seasons Wines and Grover Zampa are gradually gaining ground. The market remains small but is expanding, with new entrants such as Chandon, Fratelli, York, and Good Drop’s Casablanca intensifying competition. The influx of new brands is expected to drive greater consistency and product reach across India.
One of the key factors influencing growth is the rising demand for sparkling wine in the hotel, restaurant, and catering (HORECA) sector, as well as retail. The increasing presence of sparkling wine in social and corporate events, weekend brunches, and festive and corporate gifting is further propelling market expansion. Younger consumers, women, international travelers, and expatriates are also key drivers of demand.
While Champagne remains synonymous with luxury and celebration, its high price limits its accessibility in the Indian market. As a result, more affordable sparkling wines from Italy, Spain, California, and Australia are gaining popularity as alternatives. The excitement surrounding the sparkling wine segment indicates strong future potential, contributing to the overall growth of the Indian wine industry. With rising consumer awareness, evolving preferences, and a broader selection of domestic and international offerings, the Indian sparkling wine market is set for robust expansion in the coming years.
According to Bonafide Research’s "India Wine Market Overview," the Indian sparkling wine market has been growing at a CAGR of over 27% over the past four years. The first Indian sparkling wine, "Marquis de Pompadour Brut," was launched in the 1990s by Indage Vintners, which later filed for bankruptcy, leaving a gap for other players to enter. Sula, which entered the wine market in 2000, has dominated the segment for the past decade. However, close competitors like Four Seasons Wines and Grover Zampa are gradually gaining ground. The market remains small but is expanding, with new entrants such as Chandon, Fratelli, York, and Good Drop’s Casablanca intensifying competition. The influx of new brands is expected to drive greater consistency and product reach across India.
One of the key factors influencing growth is the rising demand for sparkling wine in the hotel, restaurant, and catering (HORECA) sector, as well as retail. The increasing presence of sparkling wine in social and corporate events, weekend brunches, and festive and corporate gifting is further propelling market expansion. Younger consumers, women, international travelers, and expatriates are also key drivers of demand.
While Champagne remains synonymous with luxury and celebration, its high price limits its accessibility in the Indian market. As a result, more affordable sparkling wines from Italy, Spain, California, and Australia are gaining popularity as alternatives. The excitement surrounding the sparkling wine segment indicates strong future potential, contributing to the overall growth of the Indian wine industry. With rising consumer awareness, evolving preferences, and a broader selection of domestic and international offerings, the Indian sparkling wine market is set for robust expansion in the coming years.
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