Frozen yogurt has become a household name in India, evolving from the traditional "dahi" that has been a part of Indian diets for generations. This transformation has led to the rising popularity of frozen and flavored yogurt, which offers a tangy combination of ice cream-like texture with probiotic benefits. Known for its sweet, fruity, and chilled nature, frozen yogurt contains less fat and is considered beneficial for digestion due to its coolant properties. Additionally, its low-calorie content makes it a guilt-free dessert option. Typically, frozen yogurt has only a third of the calories found in premium ice cream, making it a preferred choice among health-conscious consumers. It can be enjoyed plain, flavored, or with various toppings, serving as both a dessert and a meal substitute.
According to a recently published report by Bonafide Research, "India Packaged Yogurt Market Outlook, 2018," the frozen packaged yogurt category has been growing at a CAGR of over 15% in the past three years. The increasing health consciousness among Indian consumers, driven by globalization and the rising prevalence of lifestyle diseases, has led to a shift toward healthier food choices. The growing disposable income of Indian households has further fueled the demand for frozen yogurt, as people are now more willing to explore trendy and nutritious alternatives. Many health-conscious mothers and young consumers have started replacing sugary drinks and ice cream with frozen flavored yogurt, recognizing its benefits.
The Indian frozen yogurt market is witnessing intense competition, with both domestic and international brands striving for dominance. Prominent players in this segment include Cocoberry, Red Mango, Kiwi Kiss, and YogurBerry, which operate through exclusive standalone outlets offering their signature flavors. Additionally, established dairy brands have expanded their portfolios to include a variety of flavored yogurts, further tapping into this growing market. This competition has led to an expansion in product offerings, with companies introducing innovative flavors and healthier variations to attract a wider consumer base.
Retail service outlets are leveraging modern trade channels to reach their target consumers. These brands are not only present in malls, high streets, and popular markets but are also strategically expanding into colleges, schools, office canteens, airports, five-star hotels, and independent kiosks. This approach ensures greater accessibility and visibility, helping brands capture a larger market share. The increased availability of frozen yogurt in such locations has contributed to its growing acceptance as a mainstream dessert option.
Major players operating in the packaged yogurt market in India include Gujarat Cooperative Milk Marketing Federation Ltd., Cocoberry Restaurants and Distributors Pvt. Ltd., Mother Dairy Fruit & Vegetable Pvt. Ltd., Danone (India) Private Limited, Nestl? India Limited, YogurBerry India, Red Mango India, and Britannia Industries Limited. With increasing consumer preference for healthier alternatives and ongoing product innovations, the frozen yogurt market in India is poised for significant expansion in the coming years.